OUR TEAM
Who are we
Perla Richa
The team is led by Perla Richa who has spent over 20 years in communications around the Pan Arab region before deciding to set up her own shop in Beirut, where it all began.
With her rich experience around the MENA region, Perla occupied several positions in two of the largest communications agencies in the world.
Perla started her career working as a communication consultant at Leo Burnett, before joining the BBDO network as head of Impact Porter Novelli for the Levant region (Lebanon, Syria, Palestine and Egypt), responsible for business development and specialized consultancy in terms of crisis management, government relations, content development, reputation management and internal communications.
After spending a few years in Saudi Arabia, she then moved to Kuwait where she became, until recently, the Director of Integrated Services at BBDO Kuwait, in charge of the overall management of the Client Servicing Department, and also for the leadership, direction and coordination of the agency’s PR & Events Departments: mentoring, strategy development and implementation.
Perla has a Masters degree in Clinical Psychology, to which she added a Crisis Management Degree (Ecole Superieure des Affaires – Lebanon), before starting to deepen her knowledge in Social Media and Digital Marketing with: Reputation management in a digital world (Curtin University).
Wassim Badr
Wassim has grown through the ranks of two of the largest communications agencies in the world.
With 10 years of experience in Communications around the CEEMEA region, his career in communications started in 2009 with Leo Burnett in Beirut where he spent over 5 years working on major multinational and local brands across the Middle East and Central & Eastern Europe region, such as Procter & Gamble Haircare and Beauty in CEEMEA, Exotica, Mercedes, Patchi, Azadea, Luxury Clothing Co. and Hajj Concept.
He then joined the BBDO group in 2015 as Senior Account Manager with Impact & Echo BBDO Kuwait, handling leading local brands such as General Motors (Chevrolet and Cadillac), Gulf Bank, Safat Home and Alghanim Engineering, in addition to the Kuwait National Cultural District and its various entities, working with the Amiri Diwan. Wassim has a B.S. in Computer Science, a B.A. in English Literature, and a minor in Marketing.
He is also certified in digital marketing by the Digital Marketing Institute and by Avado/Dot Native.
Perla Richa
The team is led by Perla Richa who has spent over 20 years in communications around the Pan Arab region before deciding to set up her own shop in Beirut, where it all began.
With her rich experience around the MENA region, Perla occupied several positions in two of the largest communications agencies in the world.
Perla started her career working as a communication consultant at Leo Burnett, before joining the BBDO network as head of Impact Porter Novelli for the Levant region (Lebanon, Syria, Palestine and Egypt), responsible for business development and specialized consultancy in terms of crisis management, government relations, content development, reputation management and internal communications.
After spending a few years in Saudi Arabia, she then moved to Kuwait where she became, until recently, the Director of Integrated Services at BBDO Kuwait, in charge of the overall management of the Client Servicing Department, and also for the leadership, direction and coordination of the agency’s PR & Events Departments: mentoring, strategy development and implementation.
Perla has a Masters degree in Clinical Psychology, to which she added a Crisis Management Degree (Ecole Superieure des Affaires – Lebanon), before starting to deepen her knowledge in Social Media and Digital Marketing with: Reputation management in a digital world (Curtin University).
Wassim Badr
Wassim has grown through the ranks of two of the largest communications agencies in the world.
With 10 years of experience in Communications around the CEEMEA region, his career in communications started in 2009 with Leo Burnett in Beirut where he spent over 5 years working on major multinational and local brands across the Middle East and Central & Eastern Europe region, such as Procter & Gamble Haircare and Beauty in CEEMEA, Exotica, Mercedes, Patchi, Azadea, Luxury Clothing Co. and Hajj Concept.
He then joined the BBDO group in 2015 as Senior Account Manager with Impact & Echo BBDO Kuwait, handling leading local brands such as General Motors (Chevrolet and Cadillac), Gulf Bank, Safat Home and Alghanim Engineering, in addition to the Kuwait National Cultural District and its various entities, working with the Amiri Diwan. Wassim has a B.S. in Computer Science, a B.A. in English Literature, and a minor in Marketing.
He is also certified in digital marketing by the Digital Marketing Institute and by Avado/Dot Native.